Inbound Marketing

A content marketing strategy is a requirement for generating traffic, acquiring leads, and increasing your revenue. Trust me, your competition is executing content marketing in ways you have never thought possible. And they’re getting amazing results too. I’ll share some success stories. That said, it’s time to do “Content Marketing.

Let’s show you how effective B2B marketing can help you to attract more clients and dramatically grow your revenue. In this in-depth guide, you’ll learn how Xerox grew from 12,000 customers when it launched in 2009 to 135,000 in 3 years? Isn’t that impressive? Or how do you explain that

    You’re stuck. You can’t seem to think of any single way to make your blog engaging and scroll-worthy. You’re simply out of answers.

When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as traditional text articles.

A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when search ads are off, organic clicks might increase, but that doesn’t replace the lost traffic to the company’s website.

  In business, the logo of a company is synonymous with its image. Well-known companies are instantly recognized in their area of operation from their cautiously designed logos. The brand image a business holds takes years to develop; however, by looking at a company’s logo, prospective business partners can determine

  If you run a B2B business, it’s still important to use social media as part of your marketing strategy. That being said, there are some rules to follow, regardless of what industry you’re in, in order for any social marketing you do to be as effective as possible.  While

When your company posts to social media, one of the goals is to get your fans to share with the people who follow them. That increases the reachability of your post, and hopefully, increases your site’s traffic. It may even lead to gaining new fans or even customers.

There are two ways to increase the volume and quality of leads coming from your website: You can drive additional qualified traffic, or you can improve the effectiveness of the traffic you currently hold. Conversion Rate Optimization focuses on the latter. The practice of Conversion Rate Optimization (CRO), deals with

  Happy National Small Business Week! While this is certainly a time to celebrate how far small businesses have come, this day of recognition also provides the opportunity to think about some of the challenges small businesses face.

 

There are dozens of terms you’ll run across when developing a marketing or sales strategy. While many will sound like different names for the same thing, even small differences in approach can greatly impact how effectively you attract and convert customers. If you’re not paying close attention to how these marketing

This article originally appeared in Forbes. Read the original here.

  You’ve decided on a content marketing strategy. You’re going to write blogs, integrate a few downloads, or an infographic, and drive return traffic to your website. The only questions is – how are you going to do it?

This article originally appeared in Inc. Magazine. Read the original here.

Creating a successful digital marketing strategy involves many different techniques and areas of expertise. From SEO to content marketing, there are a lot of ways to promote your products and services online. However, if you’re not considering how each of these pieces work together, your digital marketing plan is likely to fail.

In many ways, your marketing team is the backbone of your company. If you’re not properly promoting your products or services, it can be impossible to attract and generate high-quality leads. Marketing success begins with the team you develop, and without motivated employees, your company simply can’t succeed.

When looking to create the best experience for your website visitors, there’s no better tool than contextual marketing. Contextual marketing helps you tailor your website to the users who are most important to you. Creating a website experience tailored to your users’ needs and preferences is not only crucial in

Each time you create a marketing strategy, you hope to attract new leads that will eventually convert into customers. When you’re trying to improve your sales numbers and increase your revenue, it may seem logical to cast your net as wide as possible—even if it means attracting low-quality leads. Unfortunately, these

Hiring a new employee is an exciting time for any business. It means you’re adding another player down a successful path in your company. However, the steps needed to walk down that path of success can be difficult.

This article originally appeared on Inc. Magazine. Read the original here.

This article originally appeared on MarketingBitz. Read the original here.

Is your B2B company one of the 93% utilizing email marketing? In an effort to generate leads, boost engagement, and improve customer retentions and acquisition,

In the earlier days of inbound marketing, all that websites needed was an ample amount of blog posts and other website content. Today’s inbound marketing strategies require much more than that in order for pages and entire domains to rank well. There are several aspects that go into effective inbound