Ecommerce Web Design for Small Business: The Basics

Samuel Thimothy - May 16, 2014

Capture leads for small businesses with ecommerceThe structure, functioning and visual appeal of an ecommerce web design combines to bring a brand-centered experience to each visitor. For small businesses expanding into ecommerce, professional web design is a necessity. Online traffic, social impressions and increased sales are the result of savvy web design and strategy. Below are vital parts of that strategy.

Seven Core Concepts for a Reliable, Engaging Ecommerce Site

  • Evaluate the digital marketplace. Before creating an ecommerce site, perform a thorough evaluation of any competition. Identify competitors’ web design strategies and aim to take yours to the next level. 
  • Work with a professional. Guarantee successful planning, implementation and monitoring by working with an ecommerce web design professional. As the first impression a business makes online, an ecommerce site’s functionality and quality should not be left up to a novice.
  • Develop a plan. While launching an ecommerce site is exciting, doing it correctly takes thorough planning and research. As you work with a professional on site design, develop a plan that meets the needs of your business and customers.
  • Launch future-friendly solutions. Experts agree that in the next 5-10 years, mobile and virtualization will continue to impact business operations. Because technology continues to advance rapidly, business owners must choose carefully when deciding between ecommerce web solutions.
  • Implement customer retention features. Reduce abandoned shopping carts and invite customers back to your ecommerce site using customer retention solutions. Incorporate these features into an ecommerce platform for maximum results.
  • Invest in security. Malicious digital threats are capable of destroying business assets, stealing information and marring a brand’s public reputation. Between updated security certificates and robust security tools, small business ecommerce sites can remain protected from malware and intrusion.
  • Make it simple to share. Publishing shareable content and distributing it wisely can lead to heightened brand awareness, attract new leads and further connect with brand ambassadors.


Ecommerce Web Design and Increased Sales

Ecommerce sites are an ideal supplement to small business operations. Between product images, videos and on-site features, ecommerce websites must deliver high quality content on a consistent basis. Combine these basic ecommerce web design principles to create an enjoyable user experience, and watch sales soar. How far will you take your business?

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