Paid Media

Paid Media

If you are looking to accelerate growth and scale your lead generation efforts, then you need to strategically invest in paid media channels to align your marketing and business goals. Paid media is not a substitute for Search Engine Optimization (SEO), rather it is supplementary. Especially, if you are in a mature and hyper competitive market space, then you do not have the luxury to wait for organic strategies to pick up momentum for you to see results. Thus you need a hybrid approach that will utilize Pay-per-Click (PPC), display ads, remarketing ads, social ads in conjunction with content marketing and SEO (Search Engine Optimization).

B2C companies are not the only ones who could effectively use paid media channels to attract and convert target audience to marketing qualified leads or sales opportunities. Even B2B companies with long sales cycle and high ticket products or services can use paid media channels to fill top of funnel with marketing qualified leads as well as nurture and accelerate the movement of those leads with display ads and other Account Based Marketing (ABM) strategies.

Paid Media Strategy and Management

Paid media strategy and management offered at OneIMS drives not just impressions and clicks but sales qualified leads and customers. We accomplish this for you by precision targeting and proven conversion optimization tactics. Whether you are trying to create demand or capture it, our team of experts can help you execute paid search (PPC), display, retargeting, content amplification, social ads or a combination of these. We will find the right audience for your business, communicate your value proposition and captivate them to take the desired action to ensure you receive the optimal Return on Marketing Investment (ROMI).

Search Engine Marketing (SEM) or Pay-per-click (PPC) advertising is one of the most popular vehicles for getting fast results in online marketing. While it seems like a quick cure-all for a lack of online visibility and presence, it is a highly competitive sphere that you cannot just throw money at. With OneIMS, we will take your investment into PPC and turn it into a money-making venture to deliver you maximum ROI. Our collective expertise will implement the right strategy for your business, find the hidden revenue opportunities you may have missed. We’ll also help you to discover the keywords that people use to find your business and see if there are any other untapped markets that you could explore.

PPC Management is more than just adjusting budgets and controlling bids. It requires constant monitoring of campaign performance, regular review of search query reports, conversion optimization, A/B testing, ad quality to name a few. At OneIMS, our Google Adwords Certified professionals will perform the regular campaign optimization to ensure your marketing investment yields optimal result.


What OneIMS’ Paid Media Management Includes

Our experienced Paid Media Management experts will collaborate with your team and deliver:

  • SMART campaign goals based on your budget and competitive landscape SMART campaign goals based on your budget and competitive landscape
  • Comprehensive keyword research Comprehensive keyword research
  • Competitive analysis Competitive analysis
  • Strategic planning and campaign execution Strategic planning and campaign execution
  • Ad creation, management and optimization Ad creation, management and optimization
  • ROI measurement and campaign progress reporting ROI measurement and campaign progress reporting
  • Ongoing competitor campaign monitoring Ongoing competitor campaign monitoring
  • Retargeting and display ads management Retargeting and display ads management
  • Regular campaign monitoring and optimization Regular campaign monitoring and optimization
  • Frequent ad creative refresh Frequent ad creative refresh
  • Conversion tracking and optimization Conversion tracking and optimization
  • Strategy, recommendation and campaign analysis Strategy, recommendation and campaign analysis
  • 24/7 Access to Clickx.io reporting and monitoring dashboard 24/7 Access to Clickx.io reporting and monitoring dashboard

Our Approach and Systematic Process

We employ our systematic process and proven methodology to help you achieve your paid media marketing objectives.

Our 5 Step Process

Competitive Intelligence

Campaign Development

Campaign Monitoring

Conversion Optimization

Testing & Analysis

Confidential Marketing Assessment

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!