While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging. In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot reports that companies who use their blogs effectively convert 70 percent more leads than their non-blogging counterparts.
So how can businesses improve their bottom line simply by blogging?
Blogs Give You More Real Estate on the Web
Each individual blog post, or entry, is page that can be indexed by search engines. What does that mean? That means that the more you blog, the more opportunities you have to be found on the web. Think of it as more doors to your business—the more doors you open, the higher chances you have of bringing in visitors.
Blogs Get You Noticed By Search Engines
We already discussed that blogs allow you to grow the number of indexed pages your website has—a critical aspect of SEO copywriting services. Another great benefit of regular blogging is that it keeps your website fresh and appealing to search engine robots. The constant changes and fresh content on your website are like open invitations for search engines to come and review your site.
Blogs Expand Your Keyword Bucket
The number of keywords you can rank for is limited by the number of pages on your website. By increasing the page count of your website, blogs allow you to expand your keyword selection into related terms and other keywords not strongly represented on other pages. Reputable SEO copywriting services insert keywords strategically, to increase their value with search engines.
Blogs Help You Address Industry-Related Problems and News
Something big going on in your industry? A new regulation? A government incentive? An advancement in technology? You can capitalize on news and industry-related events simply by blogging about them. Just like we go to news giants like CNN or The New York Times to read the latest in world news, readers will come to you if you offer them industry-relevant content. A blog is a great way to address industry-related problems and offer solutions or expertise, particularly compared to other consumer and B2B SEO services.
Blogs Identify You as an Educator and Industry Leader
Frequent, compelling blogging on your end will set your business up as a destination for great educational material. Always being in-the-know and publishing fresh, relevant content creates an image for your business that says, “I know how I can help you” to potential customers. And who doesn’t want to be the business that everyone looks up to?
Blogs Build Trustworthiness
Building trust is easier said than done, and it isn’t achieved overnight. It can also be broken in a blink of an eye. By providing consistent relevant, compelling and valuable content to your visitors, you create a sense of trustworthiness that keeps them coming back again and again.
Blogs Allow You To Showcase Your Expertise
While there is a fine line between talking about yourself all the time and providing expert opinions, a well-defined blogging strategy allows you to showcase your expertise, increasing your overall trust factor.
A business blog is a pillar of inbound marketing and B2B SEO services. Unlike your website, which is limited to a number of pages, your blog can grow infinitely and offer you opportunities to attract new visitors—and the more opportunities you create to attract new visitors to your website, the more opportunities you have to turn them into leads and happy customers.
While blogging may seem daunting and sometimes just plain scary, the benefits of blogging for businesses is too enormous to pass up. Unless you don’t want any of the above-mentioned benefits of blogging, you should start making your blog a priority today. For help with blogging along with other Chicago inbound marketing services, contact OneIMS today. We’re ready to help revamp your digital marketing campaigns today.