PPC Management is just as important as SEO - OneIMS | Inbound Marketing

PPC Management is just as important as SEO

Solomon Thimothy - September 18, 2009

ppc and seo equals

Have you been trying to increase traffic to your website using only SEO, but find yourself coming up short? It might be time to consider another option.

While companies focus on making their sites more SEO (search engine optimized) friendly, they could be neglecting another search marketing tool – PPC (pay per click) advertising.

Most people use SEO only because there is little to no direct cost they have to pay. However, making your site SEO friendly can take a lot of time and effort. Also, SEOs can often just be guesses about which keywords are popular and could possibly bring clicks.

PPC doesn’t require any changes to your site and you only have to pay if your ad is getting clicks. PPC can be more precise in figures giving you the opportunity to adjust your PPC immediately. You can have more control over your budget by stopping and starting campaigns. You can also have control over making sure visitors to your site come directly to your landing page as opposed to any page on your site.

Make your site both SEO and PPC friendly to help increase visibility of your site across the web. Want more information on increasing your market reach? The experts at OneIMS will guide you through a variety of available options within your budget.

ClickXposure is a leading PPC managing company in Chicago, IL who specializes in strategic marketing solutions for businesses on the internet. For more information or to learn more about PPC or other Online Marketing Services, visit www.clickxposure.com or www.OneIMS.com.


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