Increased conversions, higher engagement rates, and improved brand recall await the companies that successfully incorporate display retargeting into their marketing campaigns. When paired with SEO and content marketing, retargeting leads to maximum return on investment. Read on to learn more about retargeting as a marketing strategy, as well as how it can benefit B2B brands.
Conversion rates are staggeringly low for first visits to any site – as low as two percent. Yikes! That’s where retargeting comes in. This is a tactic that brings back the lost 98 percent.
Retargeting works by displaying ads to visitors who have already seen your content, which helps entice them to return to your site for more. Retargeting is also effective when based upon keywords and search terms, because you can optimize your content to be more relevant to each searcher.
There are a number of benefits to retargeting consumers with aesthetically pleasing, eye grabbing, and well written ads. Here are just a few:
The benefits of an effective retargeting campaign are many, and the data shows them:
At OneIMS, we can help you ensure your brand retargeting is a successful venture. Contact us today for some of the best PPC services available.
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