Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation.
Content marketing is ruling the world of businesses online and offline, not just for accountants, but also for companies everywhere. Ninety-two percent of online marketers are shifting their focus to content marketing. Content marketing budgets are also on the rise, with 58 percent of B2B marketers and 60 percent of B2C marketers increasing theirs.
Accountants provide a valuable service, though many work behind the scenes. Nevertheless, accountants do more than just crunch numbers. While it may seem the only way to gain any leverage in the marketing world is to have the most competitive price, this is not necessarily the case. Here are some content marketing tips for accountants:
What it all comes down to is a marketing strategy that seamlessly integrates content through email, social media, guest posts, page optimization and more. Content is here to stay, so show prospective clients your expertise with exciting, interesting content to help them solve their problems.
As a leading SEO agency, OneIMS can help create a content marketing plan optimal for your accounting firm. Contact us today to learn more.
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