Prospects Vs. Leads: What’s the Difference?

Leads and prospects are two popular terms that you'll often hear in marketing and sales, but their definitions can vary.…

5 years ago

Between Video or Text Content, Is One a Clear Winner?

When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as…

6 years ago

Impact of Organic Rank on Ad Click Incrementality

A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when…

6 years ago

Logo Design Best Practices

  In business, the logo of a company is synonymous with its image. Well-known companies are instantly recognized in their…

6 years ago

Five Important Rules for Your Social Media Marketing

  If you run a B2B business, it’s still important to use social media as part of your marketing strategy.…

6 years ago

What Makes a Social Media Post Shareable

When your company posts to social media, one of the goals is to get your fans to share with the…

6 years ago

The 6 “DON’TS” of Startup Naming

Coming up with the right name for your business can be one of the most difficult challenges you face in…

6 years ago

Branding for Nonprofits

Meet Jack, the 21st-century consumer who transcends all demographics.  (more…)

6 years ago

Branding for Tech Companies

  Obviously, you’ve heard of bitcoin many times before. No matter where you work, “bitcoin” is a HUGE buzzword these…

6 years ago