Conversion Rate Optimization (CRO) Audit

The Step-by-Step Guide to CRO Audit, Templates and How to Increase Your Conversions

This complete guide will show you how to conduct a CRO audit step by step. So treat this information like it’s worth $999 (the average cost of a minimal CRO audit). Here’s a typical result from a company: Protalus increased direct sales by 91% in under 6 months through CRO and

Why Your Startup Brand Needs a Story to Tell

The 6 “DON’TS” of Startup Naming

Coming up with the right name for your business can be one of the most difficult challenges you face in the early stages of your startup. Of course, naming your business is nothing compared to all the planning that you need to do, especially when it comes to budgeting. Your

Branding for Nonprofits

Meet Jack, the 21st-century consumer who transcends all demographics.

Branding for Tech Companies

Obviously, you’ve heard of bitcoin many times before. No matter where you work, “bitcoin” is a HUGE buzzword these days. Bet you didn’t know that this widely known cryptocurrency has more than 1000 competitors nowadays. These competitors range from popular coins such as Ethereum and Litecoin to the Fantasy

3 SEO Mistakes Your B2B Business May Be Making (And How to Fix Them)

Search Engine Optimization (SEO) is one of the most important tactics for marketing your business online. However, it can also be difficult to master. Since there are many different elements that go into a strong SEO strategy, it’s easy to make mistakes, which can hold you back from being

Entrepreneurs: Is ‘Not Yet’ Holding You Back?

This article originally appeared in Forbes. Read the original here.

How a Positive Mindset Can Help You Succeed in Business

This article originally appeared in Business Collective. Read the original here.

The 3 Lead Generation Tactics You Need to Use for Your B2B Business

For any B2B business, the ultimate marketing goal is to design a campaign that creates a steady stream of high-quality leads. Unfortunately, this isn’t always easy to establish. While there are many ways you can attract leads, not all of them are effective for a business-to-business brand.

3 Stellar Tips for Creating Repeat B2B Clients

Seeing your hard work pay off in the form of a sale is extremely rewarding, but it doesn’t mean your marketing process is complete. Converting leads into customers is a difficult task, so once someone decides to buy, it’s important to stay in touch so they can become a repeat client.

7 Mobile Strategies for B2B Marketers

When you think of mobile marketing, chances are you visualize teenagers, constantly sending text messages back and forth on their phones or tablets. The reality, however, is that mobile marketing is one of the most powerful tools that business-to-business (B2B) companies can use to strengthen their digital sales funnel, regardless