What is Inbound Marketing?

Solomon Thimothy, May 24, 2013
Home/What is Inbound Marketing?

inbound marketing in business

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead of approaching potential clients through methods like direct mail, TV advertisements, cold-calling, telemarketing, or by posting flyers, inbound marketing uses methods to find and attract clients without directly advertising to them.

Why Inbound Instead of Outbound?

When companies choose to implement inbound marketing strategies instead of outbound, they’re counting on the fact that proper research has been done so that the right people see the marketing content. Since inbound marketing’s goal is to attract customers rather than approach them, internet marketing services will produce different formats of content for companies, that the companies can post across different media platforms.Β  Inbound marketing tactics include offering more information to the client than they are used to receiving, in hopes that the customer will want to learn even more and spend more time at a website. The time they spend on a website will theoretically lead to them becoming customers.

How to Implement Inbound Marketing Strategy

Integrated marketing solutions blend outbound strategies with inbound, but if you’d rather work on only an inbound marketing strategy, there are several different formats you can use. Many companies use blogs to offer crucial information about their businesses, while others use things like videos, podcasts, newsletters, or SEO pages. All of these methods have the same goal: to attract traffic to a website, to convert visitors into customers, and to retain those customers. While the results are not immediate, they are typically longer lasting than using outbound marketing methods. Internet marketing services that specialize in inbound marketing techniques usually suggest to allot at least 6 months for the marketing strategy to take hold, and not to expect huge results right away.

For help with your campaign today, contact the Chicago inbound marketing experts at OneIMS today.

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!