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In this episode, Solomon and Taylor dive into the concept of ‘Personas.’ What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.
When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times, organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also, re-evaluate the market and what your personas might care about from time to time.
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