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There are countless digital marketing strategies, but we’ve recently seen a huge growth of account-based marketing (ABM). ABM strategy focuses on an account, or a client, and completely caters its services or products to one specific client. This approach has many advantages and pitfalls, so we’re going to talk about the reason why your business might need ABM. Learn everything about ABM and decide if that’s a strategy your business could benefit from!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

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