Buying in the B2B space was already hard enough when we could be face-to-face. And it became even more difficult when the pandemic hit. Today’s guest for Coffee with Closers is convinced that as B2B sellers and marketers, we need to consider our buyers more and do everything possible to make things easier for them.
Meet Josh Fedie, CEO & Founder of SalesReach.io, a SaaS-based buyer enablement portal to meet the demands of the modern sales professional in small, medium, and enterprise organizations. He is also the host of The Founders Mentality, a vlog/podcast recorded as a resource for other founders and would-be founders to gain the collective knowledge of some fascinating ideas.
During our conversation, Josh shared practical advice on how to engage buyers better and make the buying journey enjoyable – from marketing interaction to customer success.
►How has the B2B sales changed and what is the role of buyer enablement in that process?
►How has the pandemic influenced the sales cycle?
►Why is digital communication more important than ever?
►How to use sales enablement tools for an effective outreach?
►Find Joshua Fedie on LinkedIn: https://www.linkedin.com/in/joshfedie/
►Visit SalesReach.io at https://www.salesreach.io/