Marketing has many facets and every detail matters. Even the presence of the right brain and left brain thinkers in your marketing team can make a difference in the way your content turns out. Today’s guest on Coffee with Closers knows everything about creating and promoting great content pieces and leveraging different marketing channels.
Meet Chris Vandermarel, Director of Product Marketing at PathFactory and digital marketing expert with more than 10 years of industry experience. In this video, we’re talking about all things marketing – getting real results from ABM (account-based marketing) technology, creating “snackable” content, building a seamless experience for prospects, and more.
• What are some of the most effective demand generation strategies for a business?
• Where to get started with demand generation?
• What does marketing have to do with the way marketers think?
• What are some of the best applications of AI in B2B marketing?
Learn this and so much more in today’s episode. Enjoy!