B2B Marketing

9 Research-Backed Email Marketing Strategies That Actually Work

In recent months, we’ve seen many marketers focus on webinars, social media, video marketing, and many other new and exciting opportunities. And this is amazing! It’s always great to try out something different. 

However, we should not lose sight of the fundamentals, and email marketing is definitely top of that list. Here, look at these findings. 

According to HubSpot, a successful email campaign can generate an astounding ROI of 4,2000%, which is $42 for every dollar spent. It may be old, but it’s not outdated.

So how can you maximize your email marketing efforts? This infographic will give you a better understanding of how to improve your email performance and get better results.

Whether your click-through rates (CTR) are too low or your unsubscribe rate is too high, you’ll find the answers here.

Check it out.

 

Samuel Thimothy

As the Chief Growth Officer, I provide leadership, direction and resource stewardship to the organization’s sales and marketing function. I also collaborate with our digital marketing strategy team in developing and executing growth marketing campaigns for our loyal clients.

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Samuel Thimothy

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