Marketing Automation

Why It Matters

79% of marketing leads never convert to sales. Lack of lead nurturing is the most common cause of this poor performance. (MarketingSherpa)
>74% of business buyers conduct more than half of their research online before making an offline purchase. (Forrester Research)


Lead Nurturing is a systematic way to execute customer-centric marketing strategy at scale with one-to-one personalization utilizing marketing automation technology such as HubSpot. Lead nurturing is an important part of sales and marketing, because it allows marketers to stay in touch with prospects throughout the long sales cycle that plagues the B2B market.

With 74% of prospects doing most of their awareness and consideration stage research online, marketers are attracting leads at high volume before they are ready to make purchase decision. This presents a challenge in sorting and organizing leads based on quality and sales readiness. Lead Nurturing is the key to increasing bandwidth in handling leads and overall sales effectiveness. With more than “70% of the buyer’s journey being complete before a buyer even reaches out to sales” (SiriusDecisions), any lapse in communication and engagement with the prospect during the long sales cycle can leave room for competitors to seize the opportunity.

Our Approach

At OneIMS we understand that building and sustaining meaningful and profitable relationships with buyers can create a substantial revenue stream from the leads you are generating from your demand creation efforts or from the leads you have in the sales pipeline. We custom tailor lead nurturing campaigns to address the customer lifecycle stages and help facilitate and influence the decision making process the potential buyer goes through. A properly executed lead nurturing campaign must have specific objectives such as: re-engagement campaigns targeted toward leads who became inactive in the pipeline to warm them up for sales or top-of-mind campaigns designed to engage with leads who are not yet sales-ready to ensure they will be well educated about the products and services when time comes. As part of our engagement, OneIMS will collaborate with your team to identify the prospects’ buying criteria and decision-making process. We help determine the digital assets that are appropriate for moving the leads through the sales funnel to accelerate the decision making process and control the buying criteria. Our lead nurturing and management specialists will help execute the campaigns using the state-of-the-art marketing automation technology and report on campaign performance based on the established service level agreement for Leads Scoring and Lead Grade.

  • We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.

    Greg Henry, CEO - DecisionPoint Systems, Inc.
  • We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & I can honestly say they are an extension of our Marketing Department.

    Rob Helmke, Marketing Director - Plastic Ingenuity
  • OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.

    Lisa Saul, Direct of Marketing - Amcraft Manufacturing
  • OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

    David Schmetterer, President - Crawford Laboratories
  • Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

    Sophia Daukus, Director of Marketing - Florock
  • We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

    Moshe Konstantin, CEO - CPI Daylighting
  • OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

    Charlie Jones, Sr. Marketing Manager - Netcom
  • Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

    Erin Hodges, Director of Marketing - DecisionPoint Systems
  • The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

    Rachel Souter, Director of Marketing - Apex-Ware
  • After years of good work from team at OneIMS, it is difficult to not consider both Samuel and Co-owner Solomon Thimothy my personal friends. I've used OneIMS for web development, SEO, and advice on how to best penetrate the online social media opportunity. Samuel and team have helped my business in many ways become more marketable. I anticipate using their services for years to come.

    Brian Berg, President & CEO - BB Direct

Confidential Marketing Assessment

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua — ut enim ad minim veniam.