According to numerous surveys, 50 percent of the world’s total population uses the internet –and that is more than 3 billion people. Due to this fact, it becomes understandable that the best way for any business to reach its audience is via the internet. However, you need to know how to do it the right way and that is where digital marketing comes into play.
Nowadays, everyone is talking about digital marketing, and for a good reason. It has quickly become the best way to get recognition, reach broader and much more targeted audiences, get to know your customers better and have a closer insight into their wants and needs, and stay competitive in today’s overly saturated market.
When we are talking about digital marketing, the first thing that comes to mind is SEO –search engine optimization. If you want to drive more traffic to your company’s website and find out what your audience’s preferences are, it is of the utmost importance to conduct an extensive SEO keyword research.
This process can be quite challenging and time-consuming, however, especially if you have a lot on your plate. Luckily, our SEO keyword research company branch can enable you to find out which keywords and phrases you need to use to get a higher ranking. This helps you achieve better visibility and a continuous flow of targeted leads.
To put it simply, the right keywords will directly determine what your business is known for. What is more, using the proper keywords will help your marketing team to identify what kind of content they should be presenting to your audience and thus make their marketing efforts much more effective.
It is needless to say that, when you have an opportunity to make such clever decisions, it will greatly contribute to your profits, customer satisfaction, and the overall success of your business in the long run.
However, you can’t just go around and simply guess which keywords will turn out to be successful for your website. Instead, you need to ask yourself some questions before coming up with the right keywords,such as:
Is this keyword relevant to the content offered on my company’s website? Will the users be able to find exactly what they are looking for using this keyword and will they be satisfied with the results? Will this keyword help me accomplish my goals?
One of the best ways to find out whether a certain keyword is valuable enough is by discovering other businesses which rank for that exact same keyword. When you do this, not only that you will have a closer insight into your competition, but it will also help you to quickly realize whether it is easy to rank for the keyword that you had in mind.
In addition, it is of equal importance to pay attention to search ads. They can most commonly be found on the top of organic search results and they are used to show that the keyword which is being used has a high value.
Having said this, your primary (also referred to as foundational) keywords need to match your target phrase. In order to achieve this, you are advised to find out which exact phrases your target audience would use when they want to find your company online.
The most popular search engines such as Google offer an auto-suggest feature –when a user enters the first few characters of a certain phrase, the search engine they are using will automatically provide them with a few suggestions that might match what they were looking for.
Utilizing the auto-suggest feature enables users to choose which keywords to target. The listed suggestions are probably the phrases or keywords that you actually need but have overlooked. Measuring how successful a keyword is, is done by taking into account these four key factors:
To sum it up, having the right keywords and phrases at your disposal can make all the difference between having a steady stream of customers and praying that someone will visit your site today. Our keyword research services are guaranteed to discover the exact keywords that your business needs!
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!