SEO Case Studies

BBJ Linen


Innovative Event Supplies Company Increases Online Marketing Presence with SEO, PPC, Web Design, and Social Media Strategy


  • Massive organization with over 25 locations across the country
  • Onsite customer service/design team
  • Ecommerce website in addition to physical locations
  • Partnerships with florists, event coordinators, wedding planners

The event supplies company came to OneIMS with a website that wasn’t utilizing proper SEO tactics and didn’t have a streamlined system to expedite the online sales process. It was difficult to choose and compare different products online, necessitating salesperson assistance. This slowed down the sales process considerably and didn’t help the company to close more sales from online clients. Furthermore, the lack of social media presence and PPC strategy hindered the site from attracting new clients.


  • Increase organic visits by optimizing for product-specific and event-specific searches
  • PPC and social media outreach to increase brand awareness
  • Utilize organic and paid channels
  • Make industry publication connections
  • Redesign website for greater accessibility for online shoppers

OneIMS developed an online marketing strategy to attract more business. This was accomplished by implementing a marketing automation and lead nurturing system for customers and partners. OneIMS is continuing to revamp the company’s web strategy by incorporating a state-of-the-art design center to simplify the marketing and sales process. Additionally, OneIMS conducted PPC and social media campaigns to increase the company’s web traffic and to build brand awareness by utilizing organic and paid channels. And to further establish the company as a reliable event supplies source, OneIMS made considerable outreach to industry publications to solicit crucial business partnerships and online endorsements.


Innovative Event Supplies Company Increases Online Marketing Presence with SEO, PPC, Web Design, and Social Media Strategy

    Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!