Keep it Simple Stupid – Use this simple concept of ‘Path of Least Resistance’ to Simplify your Marketing - OneIMS
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Whether it’s B2B or B2C, all marketers are selling something to the prospects. Very often, we try to maximally integrate the understanding of human nature and human psychology into our marketing campaigns. But how much is too much? How not to fall victim to the idea of removing friction and stop before it causes a poor user experience? Find answers in this episode!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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