Home/Keep it Simple Stupid – Use this simple concept of ‘Path of Least Resistance’ to Simplify your Marketing


Whether it’s B2B or B2C, all marketers are selling something to the prospects. Very often, we try to maximally integrate the understanding of human nature and human psychology into our marketing campaigns. But how much is too much? How not to fall victim to the idea of removing friction and stop before it causes a poor user experience? Find answers in this episode!

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