The Missing Piece of Your Ad Campaign - OneIMS
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In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.

We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.

At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.

In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Training: How to Multiply Your Sales with AI in Just 90 Days Save Your Seat