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Is your marketing strategy reactive? If so, then it has to stop. Your marketing plan is your greatest asset but it is only functional if you are being proactive. Businesses cannot just wait for a response and then copy and paste the same hasty email they’ve crafted in literal minutes to every lead they just generated. Your marketing strategy should be ready to meet the upcoming opportunities and not the other way around.

In this episode, we’ll dive into some use cases of how you can be more proactive as a marketer, how to get out of the reactive loop in case you’ve found yourself in one, and how a proactive plan might look like if you plan on making one. We will also cover when being reactive is actually a good thing. Success is when preparation meets opportunity which is what this episode is all about.

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

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