Navigating Your Niche: Structural Verticals vs Cosmetic Verticals - OneIMS
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Today, the idea of picking and nailing your niche is more popular than ever. With the overload of content and extreme competition, you really have to understand who is your customer and essentially, who you are as a company. In this episode, we’ll dive into the idea of different types of niches and the differences between the structural vertical and cosmetic vertical. Enjoy!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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