Welcome to another episode of the Growth Marketers Podcast!
Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible.
Meet Nicole Koharik – B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communication at PartsSource.
PartsSource is a 20 year old Healthcare technology company that serves over 5000 Healthcare providers and 6000 suppliers, including all major OEMs around the United States.
A couple of points we discuss:
- How to organize effective internal communication;
- How to manage your brand as an industrial manufacturer;
- How to develop and execute a successful content marketing strategy as a B2B organization;
- How to distribute your marketing resources effectively;
- How to measure success, what KPIs to track, and much more.
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