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Back in the day, having a person’s phone number along with first and last name was all you needed to make a sale. It is still valuable data, however, the information landscape has evolved. With the introduction of different social media platforms, email clients, and mobile apps, there has never been a better time to finally start leveraging your contact information.
Today, on Growth Marketers podcast, we’ll be talking about how you can add more context to your contact base, what you can do with your current assets, and how you can extract more information just by knowing your customer’s email address. Furthermore, we’ll take a look at what you can achieve when you start segmenting your audience, then scoring your audience, and finally building out automation.
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