If you’re developing a strategy, you need to understand your market. But what if the market does not exist yet? What if it’s something completely new and unique that no one has ever seen before? In this episode, we’re going to dive into this very topic. We’re talking about how to market a product or service that is unique or new: how to break into a new product category or new market, come up with a marketing strategy, how to execute, and so much more!
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