Many organizations find themselves in the situation when they do lots of things, but never see the results.
We can also describe it as doing random acts of marketing, which essentially means executing ineffective tactics without a particular strategy.
We have seen this quite often in our experience, so this episode is about setting measurable and attainable goals within your marketing team.
For whatever reason, the marketing department doesn’t always have a framework or methodology in order to accomplish goals to the same extent that other departments do.
We share the strategy that we like to implement for ourselves as well as for our clients to fix this situation.
Lots of great information in this podcast so tune in!
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