Funnel vs Flywheel: Why Focusing on the Funnel Can Be Harmful - OneIMS
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As businesses, we all say that we are customer-centric, but isn’t the customer at the bottom if you are using the funnel mechanism? Funnel versus Flywheel is today’s topic of discussion. In this episode of Growth Marketers, we’ll share our opinions on the two systems, discuss why focusing on the funnel can be a harmful practice, and why businesses should stop gating assets designed for the customers. 

We’ll also be talking about why empowering, delighting, and teaching your customers is much more effective than pitching as many sales as possible. And last but not least, we’ll briefly discuss the way businesses need to restructure how their different departments work, communicate, and deliver results. 

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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