Should You Be Casting a Wide Net or Targeting a Small Audience? - OneIMS
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Casting a wide net or targeting a small audience is probably the biggest dilemma of business owners while starting. At some point, you’re going to decide what’s your targeted audience and that’s when this issue arises. In this episode, we’re going to talk about different approaches of audience targeting and show you how targeting a mass or small audience can result in stunning business results. It’s all about audience targeting and providing a solution for their problems. Let’s figure out whether you should go big or stay small!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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