Brand Building vs. Sales Activation: What Is the Difference Between the Two? - OneIMS
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Free Online Workshop: How to Crush Your Competition in Sales / August, 6 2024Save Your Seat

In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts.

We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.

Sales activation is just another word for “conversion”. It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect’s attention and keeping it.

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?

Enjoy the podcast!

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Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at

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Free Online Workshop: How to Crush Your Competition in Sales / August, 6 2024 Save Your Seat