Brand Building vs. Sales Activation: What Is the Difference Between the Two? - OneIMS
OneIMS Globe
Free Training: How to Multiply Your Sales with AI in Just 90 DaysSave Your Seat

In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts.

We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.

Sales activation is just another word for “conversion”. It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect’s attention and keeping it.

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?

Enjoy the podcast!

Thank you for listening!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

This series is brought to you by OneIMS – Integrated Marketing Solutions that fuel explosive business growth.

►Subscribe to our channel here:
https://www.youtube.com/user/oneims

►Listen to our podcast
https://open.spotify.com/show/0rq9sO5

►Visit our website here:
https://www.oneims.com/

►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn:
https://www.linkedin.com/company/oneims/
Instagram:
https://www.instagram.com/oneims/
Twitter:
https://twitter.com/oneims?lang=en

#Growthmarketerspodcast  #contentmarketing  #marketingstrategy

Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

Schedule a Consult

In order to see if we are the right fit for your business, schedule a call with one of our strategists.

OneIMS Support Graphic

Featured in

OneIMS Globe
Free Training: How to Multiply Your Sales with AI in Just 90 Days Save Your Seat