5 Things B2B Companies Can Do to Build Brand Affinity - OneIMS
OneIMS Globe
Free Training: How to Multiply Your Sales with AI in Just 90 DaysSave Your Seat

As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be.

If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and trust them way before they become their customers. They are working hard to build brand affinity – an emotional connection between a brand and its customers. It’s a combination of brand awareness, credibility, customer loyalty, and creating distinction around your brand that makes you more preferable over the competition.

In this episode of Growth Marketers Podcast, we talk about what brand affinity means and how you can build it as a B2B company. We also give some actionable tips on what you can do as an organization to build that brand affinity in your area and your particular niche.

So tune in for the podcast and send in more digital marketing questions. We’re always happy to help you out.

►Subscribe to our channel here:

►Listen to our podcast

►Visit our website here:

►Follow OneIMS online:

Presented By Solomon Thimothy

Solomon Thimothy is co-founder of OneIMS. He began his career in marketing over ten years ago with a focus on helping businesses grow their online presence and thrive in a digital world. Follow him on twitter at https://twitter.com/sthimothy

Schedule a Consult

In order to see if we are the right fit for your business, schedule a call with one of our strategists.

OneIMS Support Graphic

Featured in

OneIMS Globe
Free Training: How to Multiply Your Sales with AI in Just 90 Days Save Your Seat