Welcome to another episode of Growth Marketers Podcast! As we were planning for 2022, there was a lot of discussion with our clients – manufacturing companies in particular – all around the same topic.
How can they fill their pipeline? What can they do to close some business in Q1 of this year? Yes, marketing is a long game, but are there any quick wins they can have right now?
When it comes to marketing and sales, there’s no silver bullet or quick fix – at least nothing that will be sustainable.
Sure, we can make some short-term plans, but we also need to set ourselves up for success in the long term so we don’t have to deal with this question every year.
In this episode, we want to dive into three areas of your business that you can tap into almost immediately to start building some pipeline.
We are not talking about spending a ton of money on marketing initiatives or trade shows. These are the things that already exist in your business.
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