3 Internal Changes Your B2B Business Needs to Make to Promote Growth - OneIMS
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Any business decision you make should move your company towards greater growth. However, marketing and promotion can only do so much. If you want to see your B2B business really take off, you’ll need to have the right internal structure to facilitate and support that expansion.

Having the right foundations is important for ensuring that your marketing is successful. For example, hiring the right team, determining your mission statement, and developing your brand can all make promoting your products and services much easier. When you make the appropriate internal changes, you can grow your business more efficiently.

Let’s take a look at the internal changes you need to make if you want your business to reach its potential!

Key Takeaways:

  1. Having the right team is the foundation for successful growth.
  2. A strong brand enables you to stand out from the competition and develop a loyal customer base.
  3. A clear mission statement tells your employees, industry, and customers what you want to achieve over the long-term.

The B2B Growth Blueprint

1. Hire the Right Team

The strength of your business will be largely determined by the strength of the team that is working for you (unless you’re running a solo operation). If you have a highly-motivated team that’s ready to do whatever is necessary to take your business to the next level, it will be far easier for you to grow your company. However, if your team isn’t invested in the work you’re doing, they’ll often put little effort into accomplishing tasks correctly the first time around.

The skill level of your team is also important for your company’s growth. If you have a group of employees who are ready to learn new things and grow their skill set, you can more easily keep up with the ever-changing needs of the business world. By hiring a team that understands its responsibilities, is willing to grow professionally, and wants to help the business succeed, you can reach new heights.

Example of a job board where companies can hire the right team members to grow their business.

Job boards such as Indeed are a perfect way to connect with job prospects. When hiring your team, it’s important to look both at each individual’s skillset and their passion for the industry. If you have employees who are invested in their work, they’ll be more likely to help the company succeed. Keep in mind that skills and abilities can always be taught, but motivating an individual who isn’t excited about their job or the company is often far more challenging.

2. Determine Your Mission Statement

Your mission statement should define what your company’s purpose is. Not only does this give your team a direction to work in, but it also lets customers know what your business is all about. By creating a clear mission statement, you can focus on more than just selling products or services. Instead, you’ll be able to work towards accomplishing bigger goals.

Rather than setting specific targets, your mission statement should tell you the direction you want your company to move in. It should describe the focus of your business, and be applicable no matter if the company is struggling or succeeding. When everyone understands their common goals, each individual can put in the effort required to help your business take off.

Example of a company

Your mission statement should be personal to both you and your team, like Patagonia’s is in the example above. When everyone working within your company is invested in its success and wants to see the mission statement come true, success will come more easily. As you’re building your mission statement, therefore, make sure to consider and incorporate your big-picture goals.

3. Know Your Brand

Your brand tells the world know who you are, what you provide, and what you value. Not only does a strong brand help you develop a voice within your space and industry, but it also gives your target audience something to connect with. When they’re able to create a strong relationship with your brand, you can develop long-lasting connections that keep them coming back for more.

Your brand should also help you stand out from the competition. With great branding, you can differentiate what you offer enough to develop your own base of repeat customers. When your customers begin to develop brand loyalty, they’re more likely to return in the future and encourage their friends and family members to do the same. This can help you grow your existing business and increase the number of new shoppers. When your brand becomes easily recognizable, as Coca-Cola’s is across the world, you can equate your company with authority and trust—improving your sales as a result.

Example of a company with strong branding.

When creating your brand, you want to pay close attention to what your target audience is looking for. The goal is to develop a brand that your ideal customers will connect strongly with, meaning you need to know the unique preferences and needs of the individuals you’re trying to attract. Talking directly with your target audience, looking at your competitors’ branding, and trial and error are all smart ways to develop a brand that attracts attention.

Bonus: Define Your Company Culture

Your company’s culture defines who you are in your industry or niche. Like your branding, the culture within your company will give your employees, customers, and competitors a better idea of who you are, what you offer, and what you hope to achieve. However, unlike your branding, your company culture depends on the individuals within your company (rather than on external messaging).

A strong company culture encourages your employees to show up to work each day ready to tackle the tasks that are necessary to grow your business. When they feel challenged and supported in the workplace, their job satisfaction will be higher, and they’ll want to put in the effort to see your company succeed. Just like hiring the right team is important, ensuring that they’re motivated and taken care of in the workplace is crucial for your business’ growth. 

Company culture cannot be created simply by explaining what you want the atmosphere within your office to be.  Instead, it is developed through practices and processes that are administered throughout your office. In order to develop a company culture that allows your employees to thrive, you need to understand what they’re looking for in a workspace. You then want to provide them with the resources, materials, and support they’ll need to ensure that they can get their jobs done.

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If you want to achieve sustainable growth within your company, you need to have the right foundations. When you have a strong team, understand your brand and culture, and know the direction you want the company to move in, you are setting your business up for success.

Let’s recap the four internal changes you should make for maximum business growth:

  1. Hire a team that is dedicated to your company’s success.
  2. Determine your mission statement and understand your company’s goals.
  3. Establish your business’ brand image.
  4. Define an effective company culture.

How do you think these changes will improve your business growth? Let us know in the comments section below!

Image credit: Pixabay.

Written By Samuel Thimothy

As the Chief Growth Officer, I provide leadership, direction and resource stewardship to the organization’s sales and marketing function. I also collaborate with our digital marketing strategy team in developing and executing growth marketing campaigns for our loyal clients.

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