Digital PR Services
There are many different benefits that you’ll get for your business through digital PR.
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Digital PR is an Effective Online Marketing Strategy
Digital PR is an effective online marketing strategy that more and more businesses are using to both improve their online visibility and overall brand reputation.
As a Digital PR Agency, We Work With a Network of Reputable Bloggers
As a digital PR agency, we work with a network of reputable bloggers, influencers, and journalists to develop and publish high-quality articles, press releases, and other content for the purpose of building your reputation. Your content will appear in reputed trade journals, blogs, and magazines, boosting your website’s rankings in the process through high-quality backlinks and increasing the number of social media mentions.
With the right digital PR solution for your business, you can become a reputable industry authority while significantly improving visibility in search engines and on social media.
What is Digital PR?
Digital PR entails establishing your business as an industry authority by publishing content to authoritative relevant websites and publications to spread your brand across numerous respected channels. With the help of our digital PR services, you can reach your target audience and generate more leads by featuring your company on websites that they frequently visit, in publications that they regularly read, and on social media pages that they follow.
If you own a local business, a solid digital PR strategy can even help you gain more publicity for your brick-and-mortar location in a publication that covers a local area. These can include websites for local newspapers, local blogs written by residents, customer reviews, and sponsorships of local charities or other events.
What Are the Benefits of Digital PR?
There are many different benefits that you’ll get for your business through digital PR. The best way to measure the success of your digital PR strategy is to set specific goals before launching your campaign. Some of the many benefits of digital PR may include:
Build a Reputation as an Industry Authority
One of the key benefits is that strong digital PR will help ensure that people only see your business in a positive light and as a knowledgeable authority in your industry. If your content appears in high-profile magazines, websites, and other channels in your industry known for endorsing quality, alongside positive unbiased reviews, people will be more likely to respect and trust your brand.
Appear in Trusted Publications and Trade Journals
A strong digital PR strategy will only target publications and industry journals that have an established audience worth reaching. You’ll be able to further build your brand and attract more ideal potential customers, as these audiences learn to trust your business based on your relationship with the knowledge hubs they already trust.
Get Brand Mentions
Through an effective digital PR strategy, you can also more effectively develop your brand and make it recognizable among your target audience beyond the content itself. People will associate your brand with quality and be more likely to mention you on social media and elsewhere if you’re behind helpful, informative content worth discussing and sharing.
Increase Quality Referral Traffic to Your Website
As more people read about your business and share your content using social media, the more visits you’ll get to your website in addition to those finding your business in search engines. You’ll also draw more people who are likely to find your product or service offerings to be the solutions they’re searching for.
Improved Rankings and SEO
The more high-quality sites you appear on and get links from, the better your website will perform in search engines when targeting specific keywords. Subsequently, the higher you rank, the more visitors you’ll attract.
Get More Qualified Leads
A solid digital PR strategy will also put your products and services right in front of your target audience. The more people see your business and become aware of your presence, the more marketing- and sales-qualified leads you’ll attract.
Sell More Products and Services
Ultimately, the end result you want from your digital PR is increased profit. With an effective digital PR strategy in place, you’ll see increased ROI as you reach a wider audience, build your reputation, attract more prospects, and increase sales. All of these benefits make digital PR a worthwhile venture to take advantage of as competition increases.
The Different Types of Digital PR Strategies We Offer
There are several different types of digital PR strategies you can use to increase your network of backlinks and improve your website’s SEO and reputation.
- Working with journalists and editors to get content published on authoritative blogs and industry journals
- Publishing press releases and sharing newsworthy updates or other content to gain features in the press
- Reaching out to bloggers to build brand awareness and gain more mentions online
- Getting articles published online to obtain top-quality backlinks
- Social media influencer marketing to increase mentions on influential accounts via Instagram and other outlets
- Offline blogger or press events that can help increase online visibility
- Producing and publishing in-depth infographics or other research-based content
Work With the Digital PR Experts
If you want to get the most from a comprehensive digital PR campaign and improve your company’s visibility and reputation as an authority in your industry, you’ll benefit from hiring the experts here at OneIMS. We have experience developing and implementing effective digital PR strategies to help businesses in a wide range of industries. Regardless of your marketing objectives, we’ll help you with reliable services to get you mentioned in reputable sites to boost your rankings while establishing you as a trustworthy thought leader. Simply contact us today to get started. We can also provide you with many other digital marketing services to give your business what it needs to thrive.
Schedule a Consult
In order to see if we are the right fit for your business, schedule a call with one of our strategists.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
OneIMS has Been Instrumental in Growing our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working with OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied with the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.
OneIMS has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.