We see this all the time with product founders. They think they finally have built a great product that will sell itself, and that people will come and find them. It may be true with consumer companies but certainly not true with enterprises. The product does not sell itself, no matter how good it is. You have to market it.
Today’s guest for Coffee with Closers is Max Rudman – the founder and CEO of Prodly. Max is an entrepreneur driven by the passion to create new products with a track record of success in Enterprise Software. In the past, he founded SteelBrick, which was acquired by Salesforce in 2016.
Stay tuned for our conversation with Max where he shares some practical advice for entrepreneurs on how to build and successfully exit a company.
►How can entrepreneurs expand beyond their core competencies to fill in all the functions as they are starting a company?
►Why is it important for a business to hire great people and fully trust them?
►What mistakes to avoid when building a product company?
►Should you raise capital from outside or self-fund everything?
►How to be more productive as an entrepreneur?