How do you go from Physics major to building one of the most popular ABM tools in the world? That’s an interesting story! Today’s guest for Coffee with Closers says he just followed his passion.
Meet Jon Miller, a marketing entrepreneur and thought leader. He is currently the CMO at Demandbase, the leading account-based marketing platform. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo, a leader in marketing automation. Jon is the author of numerous e-books and a frequent speaker at the leading marketing conferences.
“I really wanted to market the way I would want to be marketed to. I didn’t want salespeople cold calling me. I wanted to learn and get educated,”- says Jon.
►Lessons learned from running a company – from its infancy to going public.
►The importance of company culture for the team’s morale and motivation.
►The evolution of the buyer’s journey since the early 2000s.
►Approaching and leveraging account-based marketing.
►Tips for creating lots of quality content that educates the market, and more.
Enjoy the episode!