Joe Pulizzi | What is Content Entrepreneur? How to Become One - OneIMS
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Joe Pulizzi | What is Content Entrepreneur? How to Become One

True entrepreneurs always have this itch to create. They just can’t stop. Today’s guest for Coffee with Closers took a long time off and even wrote a fiction book, but he eventually got back in the game because the market clearly needed his expertise.

Meet Joe Pulizzi, founder of The Tilt. He’s the best-selling author of 7 books including Content Inc. and Epic Content Marketing, which was named a must-read business book by Fortune Magazine.

Joe is best-known for his work in content marketing, first using the term in 2001, and then launching Content Marketing Institute, which he successfully exited in 2016. He also received the Lifetime Achievement Award” from the Content Council in 2014.

Stay tuned for our conversation where Joe shares practical advice for entrepreneurs and business leaders on how to run a content-driven marketing machine that acquires customers at scale.

Coming up:

►Why it might be a good idea to start a business in difficult times?
►How to build a content mission in an organization?
►What’s the content tilt and how to differentiate yourself as an organization?
►What are some common mistakes entrepreneurs make when it comes to developing content strategy?

Enjoy the episode!

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►Find Joe Pulizzi on LinkedIn: https://www.linkedin.com/in/joepulizzi/
►Visit The Tilt at https://www.thetilt.com/
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