You can’t manage what you can’t measure, and you certainly can’t optimize things if you don’t have enough data on how they perform. Today’s guest for Coffee with Closers is convinced that businesses shouldn’t be afraid to fail provided that they fail fast and make it a learning experience.
Meet Brian Berg – President and CEO of BB Direct – a provider of direct marketing data and data related services. In this episode, we’ll be talking about the changes in the way customers interact with businesses, discuss the importance of testing and measurement, and pick up a few business lessons Brian learned from his personal experience.
How to use data across multiple channels to reach your audience?
Why measurement is key when it comes to building effective campaigns?
Why is it important to truly understand the overall customer’s lifetime value?
What practices can you implement to be more effective as a leader?
Enjoy the episode!