SEO

41 Posts

How to Reach Your B2B Audience in a Mobile World

How to Reach Your B2B Audience in a Mobile World

Is your B2B company investing in email marketing campaigns but failing to see the increases in revenue? Email is a valuable tactic, with responding to the growth of a mobile-first audience. However, what if B2B companies learned more about their mobile prospects and how to reach them effectively? What if they

2 Strategies to Overcome the Struggle with Email Marketing

2 Strategies to Overcome the Struggle with Email Marketing

Is your B2B company one of the 93% utilizing email marketing? In an effort to generate leads, boost engagement, and improve customer retentions and acquisition,

What Does the Future of SEO Hold in 2017?

What Does the Future of SEO Hold in 2017?

SEO is as integral to businesses’ marketing plans as it’s always been, but it’s going to continue to become more important to modify and curate, with close cooperation required between SEO, marketing, and development teams throughout the rest of the year and into 2017.

4 Main Factors in Future SEO

4 Main Factors in Future SEO

As 2017 approaches just around the corner, it’s time to look at some of the main aspects of SEO that are likely to factor into its future. The SEO landscape is consistently changing, but certain factors will continue to be more vital than others. People familiar with the earlier days

PPC Success: 4 Tactics to Help Small Businesses Earn Quality Traffic

PPC Success: 4 Tactics to Help Small Businesses Earn Quality Traffic

  Without proper tactics, PPC advertising campaigns can become costly without producing desired results. Unfortunately, small businesses don’t often have extra capital to waste on an ineffective campaign. As a significant contributor to the success of an inbound marketing campaign, PPC must be done correctly to experience optimal results. If

7 Ways Local SEO Strategy for Medical

7 Ways Local SEO Strategy for Medical

  For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in more backlinks, higher authority and quality lead generation. To perfect your local SEO strategy, implement these

Starting Your Business With PPC

Starting Your Business With PPC

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

Stop the SEO Spam Emails

Stop the SEO Spam Emails

    You probably get junk emails of all types every day. But has an “SEO company” ever spammed you? At OneIMS, we receive SEO spam emails on a regular basis (despite being a search engine optimization and web development company ourselves) that promise guaranteed SEO results. Above, we’ve featured

Incorrect links on the example of Expedia’s

Incorrect links on the example of Expedia’s

  It has not been a good past couple of weeks for Expedia. Unfortunately for the travel company, it depends on a steady flow of web traffic. Last week, though, Expedia’s rankings on Google dropped 25 percent, which, as a direct result, lowered their web traffic by about 20 percent—the

Safe Guest Posts On Your Website

Safe Guest Posts On Your Website

  Recently, the email Matt Cutts received. Here are a couple of examples of the submissions we receive: This person attempts the flattery approach by claiming to have spent several hours reading our website. They want us to feel good about our work, and to feel like they really connected

Avoid a Guest Blogging Penalty from Google

Avoid a Guest Blogging Penalty from Google

  Matt Cutts, Google’s head of search spam, recently published a new blog post: Google’s quality guidelines, then goes on to say, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” This statement is then followed by four people overreact and read too far

What’s New in Google Maps?

What’s New in Google Maps?

As the most popular search engine in use today, Google has the leg up on map services. This November, the company released its new desktop version of Google Maps, complete with new features—and there’s plenty to talk about. Bigger and Bolder Visually, the new version of Google Maps is more

How Business Blogging Attracts Traffic and Leads

How Business Blogging Attracts Traffic and Leads

  While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging.  In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot

How to Make the Most of Analytics

How to Make the Most of Analytics

If you’re a business leader, chances are you realize the importance of analyzing your website’s analytics data. You keep an eye on essentials such as how many people visit your site, what sources and keywords draw them in,which pages they land on, and how long they stay, but at that

New Website the Solution to Business Challenges?

New Website the Solution to Business Challenges?

  There was once a point in time where websites were just basic informational pages on the internet. No one really knew what the purpose of them was, but some people and businesses felt that they needed one. Nevertheless, many long-standing businesses survived for years without a website. The newspaper,

Marketing Benefits of Web Video

Marketing Benefits of Web Video

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

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    Erin Hodges
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