Brand Guideline

Welcome to the OneIMS Brand Guideline. Please feel free to use this page as a resource for any OneIMS branded material. Our hope is that these assets and standards will help guide you along the creation of any and all communication pieces.

Color Palette

Use this color palette to guide your designs and layouts to ensure you’re staying consistent with the OneIMS brand. Download ASE

Dark Blue

#11284F

Background Grey

#F6F6F7

Dark Grey

#424242

Logo Grey

#646464

Lighter Grey

#848484

Accent Red

#EF3F54

Accent Green

#B5D73C

Accent Yellow

#F9D30B

Accent Orange

#F97E0B

Accent Purple

#393E87

Typography

Source Sans Pro is our default typeface for websites, print and other materials. Download Zip

Source Sans Pro Light

Source Sans Pro Regular

Source Sans Pro Semi

Source Sans Pro Bold

Text Styling Example

Header 01

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris aliqua.

Header 02

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris.

Lorem ipsum dolor sit amet, consectetur adipiscing elit - Text Link

Header 03

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris aliqua.”
Header 04

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris.

Header 01

Title Case

Source Sans Pro Bold

Size: 54pt (HD Desktop Standard)

Line Spacing: 110% of font size

Header 02

Sentence or Title Case

Source Sans Pro Regular

Size: 36pt (HD Desktop Standard)

Line Spacing: 110% of font size

Header 03

Source Sans Pro Semibold

Size: 21pt (HD Desktop Standard)

Line Spacing: 120% of font size

Header 04

Source Sans Pro Bold

Size: 16pt (HD Desktop Standard)

Line Spacing: 120% of font size

Body Copy

Source Sans Pro Italic

Size: 22pt (HD Desktop Standard)

Line Spacing: 150% of font size

Text Link

Size: Same as surrounding copy

Line Same as surrounding copy

Color: #60BBEA

Pull Quote

Source Sans Pro Italic

Size: 22pt (HD Desktop Standard)

Line Spacing: 150% of font size

Indented

Web Elements

Use the examples below to help direct your designs for web.

Call to Actions

Button and hoverstate (#FE5163) on white/light haze background.

Button and hoverstate (#FE5163) on Darkstone Blue background.

Button (2pt. Stroke) and hoverstate (with accent blue text, #32AAEB) on orange or image background.

Secondary button (#32AAEB) and hoverstate (#42A2E1) option for white/light haze or darkstone blue backgrounds.

Please note that the call to action boxes should have a slightly rounded corner — the examples above have a 4pt. corner radius applied. While different sizes and situations may require you to adjust the corner radius, the goal should be keeping the rounded corners subtle.

 

Patterns

Full Color Logo

PNG | SVG

Reverse Color Logo

PNG | SVG

Full Color Logo

PNG | SVG

Reverse Color Logo

PNG | SVG

Icons

The OneIMS Icons is available for download. Download SVG  |  Download PNG