Home/Account-Based Marketing (ABM)

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There are countless digital marketing strategies, but we’ve recently seen a huge growth of account-based marketing (ABM). ABM strategy focuses on an account, or a client, and completely caters its services or products to one specific client. This approach has many advantages and pitfalls, so we’re going to talk about the reason why your business might need ABM. Learn everything about ABM and decide if that’s a strategy your business could benefit from!

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