Solomon Thimothy - October 28, 2013

custom plans designed around your goals

Our Inbound Marketing plans can be custom tailored to your goals and revenue targets. We understand that every business has its own challenges, limitations on resources and business objectives.

Campaign budget requirements and results vary based on factors such as:

  • Current brand position and awareness
  • Competitive landscape
  • Market share and opportunity size
  • Customer lifecycle stages
  • Systematic sales processes
  • Established vendor and third party partnerships
  • Availability and support of internal resources
  • The value of current marketing assets
  • Willingness and flexibility to adapt innovative ideas
  • Social media presence and engagement
  • Strength of web presence
  • Existing technology infrastructure

implementation: develop a roadmap

Identify your destination. Plan the right direction.

Before you hit the road on your inbound journey, you need to know where you are headed and what the best route is to get you there. There might be obstacles along the way and you might need to take detours, but the road map will help you keep your eyes on the destination and keep you moving in the right direction. We will work collaboratively with you to develop the best course of action.

Your Inbound Roadmap starts with:

  • Reviewing your current marketing and brand position
  • Outlining realistic business goals and objectives
  • Analyzing your competitive landscape
  • Defining your differentiators and value proposition
  • Developing your buyer personas
  • Identifying marketing qualified and sales qualified leads (MQL’s & SQL’s)
  • Benchmarking current Key Performance Indicators (KPI’s)
  • Creating campaign strategy for traffic and conversion

Ready to get started? Schedule a free Inbound Marketing Assessment.

Get Started

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