Demand Generation

Solomon Thimothy - June 3, 2013

get noticed on the web and put more prospects in your sales funnel

Conventional outbound marketing like telemarketing letting you down? There’s a reason for that. Today’s technology makes it easier than ever for consumers to tune out traditional advertising. It also makes it easier for you to harness the potential of inbound techniques and generate demand with a highly relevant audienceβ€”and at a fraction of the cost.

Content Marketing

People today don’t like to be advertised to. They’re independent, and even if they see an advertisement for a product, they’re going to research it online before making a decision. Content marketing is the strategy of providing people with the information they are looking for, building trust in your brand and giving them the confidence to become leads or customers.

And not just any content will do. By producing a steady stream of quality, authoritative and informative content, you attract and engage potential buyers. Our digital marketing team produces a wide range of professional content for your brand, including:

  • Blogs
  • Downloads
  • Case studies
  • Newsletters
  • Infographics and more

Our inbound marketing experts have a reputation for producing content that generates results, for B2B and B2C industries alike.

Schedule an inbound marketing assessment today

Lead Generation

Inbound marketing isn’t just about increasing your web trafficβ€”it’s about creating real results. You want your website to create more leads, and we know how to make it happen. We turn more of the people interested in your products or services into prospective buyers, bringing them into the sales funnel and creating invaluable engagement opportunities.

Lead generation goes hand-in-hand with your content marketing strategy, using content on and off-site to create lasting connections with prospects. This can include components like:

  • Social media strategies
  • Email campaigns
  • Conversion optimization
  • Live Chat and more

These and other strategies all add up to one thing: more leads from your website.

Ready to see what comes next? Learn about the lead nurturing services that keep you connected with prospective customers until they’re ready to buy.

Schedule an inbound marketing assessment today

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