Personalized URLs

Solomon Thimothy - January 2, 2014

According to a recent Direct Marketing Association study, one out of three direct mail recipients prefer to respond online. Are you there for them?


OneIMS PURL solution combines the power of direct mail with the interactive capabilities of the Internet. The end result is an exponential conversion of direct mail recipients into qualified, educated prospects and valued customers.

We follow a simple three-step process to help you achieve maximum response rates:


  1. Attract. We help you create personalized web addresses for each of your direct mail pieces to attract your target audience and provide them with a convenient response option.
  2. Interact. Personalized landing pages for each of your visitors allows us to interact with them and gather relevant data.
  3. Track. Our PURL solution captures valuable activity for each visitor providing additional information for follow-up and lead generation- all in real time. Comprehensive reports display campaign response rates, visitor patterns, detailed lead information and a host of other benefits.


To get started on your next direct mail campaign with Personalized URLs, contact one of our marketing representatives at 1-888-ONE-IMS-1 or contact us now!

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