Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video
Creating content that “goes viral” is a priority to many of today’s companies, and often, the preferred form of viral content is video. The problem with creating viral content is that there’s no cut-and-dry process for doing so—it’s somewhat unpredictable what will make a video spread like wildfire across the
What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open the door for it to be talked about and discussed online. This can be a blessing and a curse, given your aptitude to properly manage and protect your reputation. A
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