It’s strange, baffling and completely inexplicable. I’m talking about the struggle so many successful content marketers face when it comes to social media. It’s not unusual to find marketers with tens of thousands of blog readers fail to get a kindling of traction on social channels. Case in point: Copyblogger.
Google’s algorithm changes have refocused on quality, which has impacted the way backlinks are built. Quality backlinks are favored by Google, while the use of old techniques may lead to steep penalties for small businesses, including a de-indexed website. Simply stated, a backlink is generated when another site links to
If you run a B2B business, it’s still important to use social media as part of your marketing strategy. That being said, there are some rules to follow, regardless of what industry you’re in, in order for any social marketing you do to be as effective as possible. While
When your company posts to social media, one of the goals is to get your fans to share with the people who follow them. That increases the reachability of your post, and hopefully, increases your site’s traffic. It may even lead to gaining new fans or even customers. Of course,
For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in more backlinks, higher authority and quality lead generation. To perfect your local SEO strategy, implement these seven
Print media is a perfect complement to digital marketing for B2B small businesses, but it will never have the ability to reach a global audience with minimal cost. Since social media stepped on the scene, however, the game changed. Approximately 90% of small businesses are using social media, meaning those
If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks
As a business owner, you already know you should be using social media for your marketing campaigns. You also probably know social media is constantly changing, so you constantly have to change your social media strategy, too. With so many new features popping up on social media sites, you may
As of this month, Twitter has more than 215 million active users, and Facebook has more than 1.25 billion. The odds are good that you’re one of them. Maybe you’re using your social network accounts to sound off on your favorite TV shows, or to connect with family members, or
For over two decades, social media has grown and evolved into something that lets consumers and businesses engage with one another in a meaningful way. Organizations can inform consumers about new products, events, services, and other brands that matter to them. Nowadays, social media networks have integrated on a global
When companies are interested in growing their business, they obviously have to pick methods of marketing to future clients and customers. There are multiple strategies when it comes to marketing, though. One is called integrated marketing, and it involves using both traditional and non-traditional efforts of marketing and advertising. The
In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now have to think about how everything associated with your company’s online presence (social media, blog posts,
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