Search Engine Marketing

8 Posts

Starting Online Marketing for Your Small Business? Try PPC First

Starting Online Marketing for Your Small Business? Try PPC First

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

Is a Business’ Relationship With Google Like a Marriage?

Is a Business’ Relationship With Google Like a Marriage?

If you own a business, chances are your relationship with Google is one that’s constantly changing. In several ways, it could be compared to a marriage. Think that’s a bit of a stretch? Think again. Check out these few ways that your business’ relationship with Google is similar to that

Stop the SEO Spam Emails

Stop the SEO Spam Emails

  You probably get junk emails of all types every day. But has an “SEO company” ever spammed you? At OneIMS, we receive SEO spam emails on a regular basis (despite being a search engine optimization and web development company ourselves) that promise guaranteed SEO results. Above, we’ve featured one

PPC Help: Why Aren’t My Landing Pages Working?

PPC Help: Why Aren’t My Landing Pages Working?

Running a pay-per-click campaign that gets page views but not conversions is a quick way to hemorrhage money from your marketing budget, but what do you do to fix the problem? If you invest in PPC help so that your landing pages convert more visitors, a professional will probably identify

How Business Blogging Helps You Attract More Traffic and More Leads

How Business Blogging Helps You Attract More Traffic and More Leads

  While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging.  In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot

Four Ways for Business Leaders to Make the Most of Analytics

Four Ways for Business Leaders to Make the Most of Analytics

If you’re a business leader, chances are you realize the importance of analyzing your website’s analytics data. You keep an eye on essentials such as how many people visit your site, what sources and keywords draw them in,which pages they land on, and how long they stay, but at that

Is a New Website the Solution to Your Business Challenges?

Is a New Website the Solution to Your Business Challenges?

  There was once a point in time where websites were just basic informational pages on the internet. No one really knew what the purpose of them was, but some people and businesses felt that they needed one. Nevertheless, many long-standing businesses survived for years without a website. The newspaper,

Impact of Organic Rank on Ad Click Incrementality

Impact of Organic Rank on Ad Click Incrementality

A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when search ads are off, organic clicks might increase, but that doesn’t replace the lost traffic to the company’s website. Google determined this by examining the incrementality of ad clicks along

    Greg Henry

    We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.

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