Personalized URLs

16 Posts

Using PURLs to Increase Attendance at Your Next Event

Using PURLs to Increase Attendance at Your Next Event

Organizing a company event, whether on a small or large scale, is time consuming and requires significant planning and coordination. Of course, all this is done in hopes of a great turnout. Event attendance, however, cannot be measured until the event is launched, so why not increase attendance rates by

2010 United States Postal Holidays

2010 United States Postal Holidays

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday,

Maximize Your E-mail Marketing Results

Maximize Your E-mail Marketing Results

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield

Paper Myth Busted: Direct Mail is less effective than it used to be

Paper Myth Busted: Direct Mail is less effective than it used to be

Myth: Direct Mail is less effective than it used to be. Fact: Direct mail remains one of the most targeted forms of business communication. With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: “Deliverability: Print’s

Get Personal with Variable Data Printing and Increase Your ROI

Get Personal with Variable Data Printing and Increase Your ROI

  As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment

Maximize on Summer Profits with VDP Technology

Maximize on Summer Profits with VDP Technology

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine “the perfect customer,” the one most likely in need of their goods and services, and then systematically target individuals who fall into the

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

  Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of

Direct Mail Marketing:  A New Spin on an Industry Standard

Direct Mail Marketing: A New Spin on an Industry Standard

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today’s slowing economy.  Print in the

Making Sure You’ve Covered Your Basics Before Launching a PURL (Personalized URL) Campaign

Making Sure You’ve Covered Your Basics Before Launching a PURL (Personalized URL) Campaign

One of the newest marketing strategies in the direct mail or email mail world is the use of PURLs.  While PURLs (Personalized URL) allow you to easily track the effectiveness of your campaign and even obtain new information about your prospective clients, a PURL isn’t anything if you don’t have

The False Dichotomy Of Direct Mail vs E-Mail – Print & Web-Based Solutions Work Best In Partnership

The False Dichotomy Of Direct Mail vs E-Mail – Print & Web-Based Solutions Work Best In Partnership

Much has been written about the benefits of using as much web-based technology as possible in your marketing campaigns.  The argument goes – correctly – that more and more people are shopping online, networking online and reading their newspapers online.  Producing and sending an eDirect-mailer is cheaper than producing and

More Numbers On The Effect Of VDP (Variable Data Printing) & PURL (Personalized URLs) on ROI (Return On Investment)

More Numbers On The Effect Of VDP (Variable Data Printing) & PURL (Personalized URLs) on ROI (Return On Investment)

Studies Show VDP & PURL Successfully Drive Up Response Rates & ROI Recently, we have been writing about the benefits of personalization in a marketing campaign.  Today we want to drill home the point further.  One of the main reasons some people may be hesitant to adopt VDP (Variable Data

Personalization Is Crucial In Improving Direct Mail Response Rates

Personalization Is Crucial In Improving Direct Mail Response Rates

Study Shows Personalization Trumps Other Factors In Improving Direct Mail Response Rates In 2004 a study was commissioned by InfoTrends/CAP Ventures entitled The Impact of Color in Graphic Design.  The basis for the study was to show how color, when used boldly and well in a design, can greatly increase

Database Management – Increasing the effectiveness of VDP

Database Management – Increasing the effectiveness of VDP

A long-held truth amongst marketing professionals is that an accurate, clean, well-populated database of client info is key to connecting with your customers.  This is especially true when it comes to utilizing variable data printing and personalized URL marketing.  If you are looking at VDP and PURL you already know

PURL (Personalized URL) Increases Revenue

PURL (Personalized URL) Increases Revenue

The Taser Inc. case finally gives us evidence. The theory of using a personalized web page to grab a potential customer’s attention is a good one, but where are the figures to back this up?  Personalized URL  (PURL) is certainly an exciting new addition to marketing strategy.  Never before have

How to get Useful Customer Feedback

How to get Useful Customer Feedback

Direct customer feedback is by far one of the most invaluable tools available to businesses. While it may sound simple enough, doing so may prove a bit more complicated.  Customer feedback is useful when learning which of your marketing or advertising campaigns was successful, and also to understand your conversion

Five Tips for a Successful Direct Mail Marketing Campaign

Five Tips for a Successful Direct Mail Marketing Campaign

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right

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