Online Marketing

10 Posts

7 Ways to Improve Local SEO Strategy for Eye Doctors, Medical Clinics and Dentists

7 Ways to Improve Local SEO Strategy for Eye Doctors, Medical Clinics and Dentists

For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in more backlinks, higher authority and quality lead generation. To perfect your local SEO strategy, implement these seven

Starting Online Marketing for Your Small Business? Try PPC First

Starting Online Marketing for Your Small Business? Try PPC First

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

5 Ways Marketers Can Use Inbound Call Data to Improve Paid Search Conversion Rates

5 Ways Marketers Can Use Inbound Call Data to Improve Paid Search Conversion Rates

Tracking web conversions from your Google, Bing, and other paid search ads is critical, of course. Every marketer knows that. But if that’s all the measuring you do, you aren’t doing your campaigns justice. What’s more, you might be making some incorrect assumptions about ad performance that are costing you

Google’s Digital Marketing Year in Review: 2013

Google’s Digital Marketing Year in Review: 2013

Want a look at how digital marketing changed in 2013? Take it from the world’s number one search engine. The digital pioneers at Google are on the front lines of the world’s web searches, and have recently released an infographic report summing up the ways that Internet marketing evolved over

The 5-Minute PPC Audit That Can Save You Thousands

The 5-Minute PPC Audit That Can Save You Thousands

If you’ve been managing your own PPC campaign and aren’t quite sure if you’re getting any ROI from your marketing budget, it’s time to do an audit. While Google’s AdWords platform is easy to use and accessible to anyone, it takes an in-depth understanding of campaign structure and the AdWords

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

Impact of Organic Rank on Ad Click Incrementality

Impact of Organic Rank on Ad Click Incrementality

A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when search ads are off, organic clicks might increase, but that doesn’t replace the lost traffic to the company’s website. Google determined this by examining the incrementality of ad clicks along

5 Ways Small Businesses Can Optimize Online Marketing Efforts

5 Ways Small Businesses Can Optimize Online Marketing Efforts

  In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now have to think about how everything associated with your company’s online presence (social media, blog posts,

How to Track Your Online Company Image and Maintain a Strong Brand

How to Track Your Online Company Image and Maintain a Strong Brand

  What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open the door for it to be talked about and discussed online. This can be a blessing and a curse, given your aptitude to properly manage and protect your reputation. A

3 Ways To Evaluate Your Website

3 Ways To Evaluate Your Website

While it is important to have a website for your business that you like, you ultimately should be creating a website that appeals to your audience.  To make sure you’re running a website that visitors find appealing, you should take the time to evaluate the site. How Does Your Audience

    Rob Helmke

    We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.

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