Prepare for the new year by revisiting your marketing strategy As we are heading towards the dawn of a new year, it is a good time for many marketers to pause and reflect before continuing with the journey ahead. This phase should also mark the time to evaluate the strategies
Online marketing continues to change in many ways, which makes it important to keep up with the most recent trends and practice critical thinking, independent action, and consistent creativity. Using this basic guide, you’ll be able to learn more about the kind of mental exercises you’ll need to stay above
As a lawyer, there are times when business is so successful you can’t imagine when it might slow down. But eventually it will, and if you have slowed or stopped marketing efforts, then you may regret it. As with all business, marketing is important to the success of your law
Happy National Small Business Week! While this is certainly a time to celebrate how far small businesses have come, this day of recognition also provides the opportunity to think about some of the challenges small businesses face. Read on to learn more about some of the most common challenges in
Companies are always looking for new tools and ideas to grow their business. However, the best options are often based on the tried and tested marketing techniques. Outflow marketing is one of the main ways of increasing your business. Outflow marketing focuses on the ways companies move their message and
Mobile ad campaigns are outperforming online ads across a variety of fields including ad awareness, message association, brand favorability, and purchase intent, according to a study by InsightExpress. InsightExpress found mobile campaign norms were 4 to 5 times higher than online norms. “Online campaigns continue to offer exceptional reach, flexibility
Once you’ve outlined your marketing objectives you’ll have to come up with marketing activities to achieve those objectives. But before you begin creating marketing strategies you’ll need to conduct a SWOT or situation analysis of your company. This will help you to not only gain a better understanding of your
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