Five Ways to Maximize Results from your Newsletter There are many ways to boost the productiveness of your marketing efforts. A newsletter can be a remarkable tool. It places you and your name, or brand, in the public eye. If it does its job properly, a newsletter will put
Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet’s capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive.
Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM found that consumers in U.S. and Canada between the ages of 18-34 preferred to learn about marketing
As most people have figured out, one of the golden rules of marketing is personalization. The concept is simple; show that you care and know your audience. Sounds simple, right? Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment
Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists. With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of
During a recession, the business owners that survive – and even thrive – are those who take advantage of the unique opportunities of the times. In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data
As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today’s slowing economy. Print in the
Studies Show VDP & PURL Successfully Drive Up Response Rates & ROI Recently, we have been writing about the benefits of personalization in a marketing campaign. Today we want to drill home the point further. One of the main reasons some people may be hesitant to adopt VDP (Variable Data
Year after year, you keep getting that fun, little post card from your dentist reminding you that your checkup is coming up. While we may think of direct mail campaigns as something of the past, they are still very much effective. When you get that little postcard in the mail,
A long-held truth amongst marketing professionals is that an accurate, clean, well-populated database of client info is key to connecting with your customers. This is especially true when it comes to utilizing variable data printing and personalized URL marketing. If you are looking at VDP and PURL you already know
The United States Postal Service announces some changes in the way they currently handle undeliverable mails. Under this new requirement, the mailing industry is required to refresh their data every 95 days. Here is the official press release. http://www.usps.com/mailpro/2008/mayjune/page5.htm ARE YOU READY FOR MOVE UPDATE? The Postal Service is stepping
Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right
For this year you’ve already designed the goals to increase your business.As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will
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