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5 Tips For Creating Effective Newsletters

5 Tips For Creating Effective Newsletters

  Five Ways to Maximize Results from your Newsletter There are many ways to boost the productiveness of your marketing efforts. A newsletter can be a remarkable tool. It places you and your name, or brand, in the public eye. If it does its job properly, a newsletter will put

5 Ways to Optimize Your Direct Mail Marketing

5 Ways to Optimize Your Direct Mail Marketing

Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet’s capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive.

10 Ways To Improve The ROI On Your Direct Mail Marketing Campaign

10 Ways To Improve The ROI On Your Direct Mail Marketing Campaign

Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM found that consumers in U.S. and Canada between the ages of 18-34 preferred to learn about marketing

Get Personal with Variable Data Printing and Increase Your ROI

Get Personal with Variable Data Printing and Increase Your ROI

  As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

  Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of

Marketing in a Recession with Variable Data Printing (VDP)

Marketing in a Recession with Variable Data Printing (VDP)

  During a recession, the business owners that survive – and even thrive – are those who take advantage of the unique opportunities of the times.  In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data

Direct Mail Marketing:  A New Spin on an Industry Standard

Direct Mail Marketing: A New Spin on an Industry Standard

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today’s slowing economy.  Print in the

More Numbers On The Effect Of VDP (Variable Data Printing) & PURL (Personalized URLs) on ROI (Return On Investment)

More Numbers On The Effect Of VDP (Variable Data Printing) & PURL (Personalized URLs) on ROI (Return On Investment)

Studies Show VDP & PURL Successfully Drive Up Response Rates & ROI Recently, we have been writing about the benefits of personalization in a marketing campaign.  Today we want to drill home the point further.  One of the main reasons some people may be hesitant to adopt VDP (Variable Data

It’s time for your checkup!  Direct marketing checkup that is.

It’s time for your checkup! Direct marketing checkup that is.

Year after year, you keep getting that fun, little post card from your dentist reminding you that your checkup is coming up.  While we may think of direct mail campaigns as something of the past, they are still very much effective.  When you get that little postcard in the mail,

Database Management – Increasing the effectiveness of VDP

Database Management – Increasing the effectiveness of VDP

A long-held truth amongst marketing professionals is that an accurate, clean, well-populated database of client info is key to connecting with your customers.  This is especially true when it comes to utilizing variable data printing and personalized URL marketing.  If you are looking at VDP and PURL you already know

USPS Revised their Undeliverable-as-Addressed (UAA) and Move Update Requirements

USPS Revised their Undeliverable-as-Addressed (UAA) and Move Update Requirements

The United States Postal Service announces some changes in the way they currently handle undeliverable mails. Under this new requirement, the mailing industry is required to refresh their data every 95 days. Here is the official press release. http://www.usps.com/mailpro/2008/mayjune/page5.htm ARE YOU READY FOR MOVE UPDATE? The Postal Service is stepping

Five Tips for a Successful Direct Mail Marketing Campaign

Five Tips for a Successful Direct Mail Marketing Campaign

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right

The Importance of a Cohesive Marketing Campaign

The Importance of a Cohesive Marketing Campaign

For this year you’ve already designed the goals to increase your business.As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

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